portfolio
Social Media Portfolio on “Gondola”
San Jose Sharks
September 2022- December 2023
Social Media and Digital Strategy
*Oversee digital strategy development, content plan, and day-to-day execution for the San Jose Sharks and SAP Center brands across social media (Twitter, Instagram, Facebook, TikTok, LinkedIn, and YouTube) along with Website and Mobile App
Strategy contributed to immediate success including 15% increase YOY in IG impressions, 66.1% increase in video views, doubled TikTok follower count, and ranked 14th (or higher) in the league in exposure rate per Zoomph (8.48%)
Strategy led to 8.1% overall growth for 22-23 season ranking 4th in the league (Blinkfire Analytics)
Manage and develop a team of four digital content staff: 2 digital coordinators, 1 UX/UI designer for web/app, and a remote part-time digital assistant
Develop and manage Sharks influencer and player/broadcaster marketing programs including managing $50,000 budget, sourcing, contract negotiations, and content planning.
PR Daily Feature - Quoted on Social Platform Usage Strategy (Click to Read Article)
A Look Into Our Road Game Fan Experience Strategy for 23-24 (Click Image to Read Article)
Good Morning Football x Sharks Starter Jacket Influencer Campaign
Whatever it is, the way you tell your story online can make all the difference.
Developed influencer campaign with Good Morning Football/Kyle Brandt, that generated $11,000+ dollars in revenue in a single day, the highest non-jersey sales day in Sharks Pro Shop history
Sharks x Canine Companions Prison Program - Gill at San Quentin
Collaborating with the Sharks Community/Foundations department, we created a content and storyline opportunity around Sharks Pup, Gill, having a 1-month training stint at San Quentin State Prison, the well known maximum-security facility. Through the Sharks Foundation & Canine Companions, Gill was a part of the puppy training program where inmates train and house the dogs. We worked with the inmates who produced a video segment as well as have the social and photography team on site to capture Gill at work and the work done by the inmates.
Photography and Video Editing
Assist in house photo & video teams as needed in creating/shooting content using SONY cameras for use on SSE owned channels, content for players, and for NHL use.
Influencer and Player Marketing Strategy
Develop and manage Sharks influencer program for the Sharks 23-24 season including managing $50,000 budget, sourcing/reach out, contract negotiations, and content planning for usage across SSE platforms. Additionally, assist and manage the development of the Sharks player marketing strategy to give Sharks players photos, videos, and other assets to increase their awareness/opportunities and increase Sharks brand awareness.
Colorado Rockies
March 2021- September 2022
Brand Building and Strategy - Rockies x MLB/Nike City Connect
Led the brand building and campaign execution of the Rockies City Connect Uniform including overall campaign look and feel, campaign shoot for photo and video on site in the Colorado Rocky Mountains, partnership needs with Nike, MLB, and press outlets, social media assets, in-stadium assets and game look takeover, web landing pages, performance marketing needs, billboards, and influencer marketing campaign that included a music collaboration with EDM producer and Denver native, Said the Sky. We also collaborated with MLB the Show for an in-game launch, new packs, and code giveaways.
The campaign garnered national attention across ESPN, Bleacher Report, FOX Sports: MLB, CBS, Sports Illustrated, and more. The launch garnered over 8M social impressions on Rockies accounts alone and a 4.93% engagement rate, 2nd most of the 7 City Connect launches that season, defeating larger markets such as Houston, Los Angeles/Anaheim, and San Diego.
Photography
Graphic Design
Daily Content Ideation and Strategy
All-Star Game Content Strategy
-13 weeks to plan
- Strategy for ASG hype, Home Run Derby participant Trevor Story, ASG pitcher German Marquez, and community efforts
-Collaborate with Fresh Tape Media, motion graphic artists, and influencers for content production
Tampa Bay Rays
January 2020- March 2021
Assist in content strategy development and execution as well as assist in content creation including graphic templates, video edits, and photoshopping images as needed for the Rays workflow.
Showcased Rays social media throughout the industry including interviews, articles, and teaching “courses” on different digital marketing tactics through the INFLCR Academy.
Procreate Digital Drawings (Personal Projects)
Defyned Brands/5 Star Nutrition/Live Relentless Nutrition
April 2019-January 2020
I started as the Social Media Manager for “Live Relentless”, one supplement brand sold by 5 Star Nutrition. I was promoted to Social Media and Influencer Marketing Manager for all of 5 Star Nutrition to oversee the complete social strategy across the brand which includes the main retail brand, 6 supplement companies, and 50+ retail location pages across Facebook, Instagram, Twitter, and LinkedIn. I work with a creative team and use my own skill set of Adobe Creative Cloud to develop curated and consistent feed, coordinate with team athletes for UGC content, increase engagement through proper copywriting and community management, and develop partnerships with wholesale retailers. I also created the athlete and ambassador program to give top customers and fans of the brands an opportunity to represent us and be apart of the content extending our reach on social. Lastly, I have implemented creative and social media management systems to simplify the process of getting content to our retail stores and ensure more content can be put out, proper social media management by the general managers, and a more cohesive brand across all pages.
Bodybuilding.com
January 2018-March 2019
I managed all social accounts for Bodybuilding.com and worked from strategy down to execution (done natively or via a publishing software such as Sprout, Later, Twitter Media Studio, and Facebook Creator Studio) for Twitter, Instagram/Instagram Stories, and Facebook. I worked with the creative team to develop curated feed content, coordinated with 50+ team athletes for UGC content, assisted the video manager for YouTube brand partnerships and community management, and increased engagement by producing content that fans could use and reshare on their pages.
The YouTube examples above are two videos that were apart of the 2018 strategy to create YouTube content that was fun, informative, and had the ability to drive additional revenue. We started with these as pillar pieces of content and then promoted them across our social feeds with 4-5 shorter videos to drive traffic to our channel.
Animated Wallpapers
I am constantly working on my creative skillset in Adobe outside of my other work. This has aided in the development of the idea for animated wallpapers, a new take on #wallpaperwednesday in order to stand out from the crowd and bring something new for fans. I have worked on these as personal projects or as freelance opportunities. The below examples are apart of my sports “Neon Collection”.
Opendorse Wallpaper- Freelance
Canes Animated Wallpaper- Not Affiliated with Hurricanes for the design
Stockton Kings Neon Basketball Animated Wallpaper
Colorado Avalanche Articles
In my time as the Colorado Avalanche Media Relations Intern, I was able to write articles for the team website regarding many different topics from player prospects and the NHL draft to other team news. AP Style and interviewing/coordinating with players and hockey operations members was apart of the article process as well as publishing to the NHL BAM website platform. Below are a few examples.
